Phase 1 - Planning and Discovery

The initial phase in your project is the Planning and Discovery phase. It is during this critical period that our team spends a lot of time getting to know you and your specific business. We will work with you and determine:

• What are the marketing goals for this project?
• Who is your target audience and what message are you trying to convey to them?
• What is the competitive landscape and what are the industry best practices?

Once we achieve a complete understanding of your place in the market and your business needs, we will make specific recommendations on how to best achieve your goals. As your marketing consultants, we will help you make strategic decisions about the course of the project and how it will impact your overall marketing plan.

The information that we uncover during this phase will provide us with the roadmap for our Conceptualization Phase.